Tips & Tricks

The Sin of Neglect: Retention Vs. Acquisition

As the new saying goes, “Retention is the new acquisition.” Businesses can no longer depend on (or afford to market toward) constantly gaining more and more clients, so it becomes even more important to cater to your existing clients. Companies that spend too much time and too many resources on gaining new clients and all but ignore current clients commit a major marketing offense, more commonly known as “the sin of neglect.” To avoid this deadly marketing sin, use these 7 tips:

7 Tips to Avoid the “Sin of Neglect”

Social Media: What's the big deal?

Twitter, Facebook, Tumblr, YouTube…the list goes on. What was once considered a toy for teenagers has now all but taken over the internet. But why should you use it to market your business?

Position Your Business

If you've been blaming the economy for a slump in your business, perhaps you've overlooked opportunities you have to grow and change. Below is the latest Advertising & Marketing eLetter by my friend, mentor and greatly respected colleague, Jerry Bellune. He makes some great points, and this is well worth the read! Enjoy!

Defining Your Target Market

Think of the last time you ran across a product or service and immediately thought, “I want that!” What about the last time you saw an advertisement for something that seemed like the perfect solution to your problem? Companies that reach out to you successfully all have one thing in common: targeted marketing.

Creating an Effective Marketing Plan

So, how do you sort through all of the confusing marketing information AND get enough perspective on WHAT YOU DO to create a marketing strategy that works? It’s a daunting task, to be sure, but it is quite possible, and can actually be fun. It’s a good idea to ask for help – either from a trusted advisor or someone else who is already marketing themselves successfully. To get started…