Tips & Tricks

What Are You Saying, Anyway?

Submitted by Emily on Tue, 03/19/2013 - 9:22am

We've been talking about how important your client relationships are, and how to use the information you glean from those relationships to more effectively target your ideal prospects.  Now, I we're going to talk about what to say to them.

In the marketing world, we call that 'Messaging'. 

Messaging is a BIG subject!

Messaging includes so many types of verbal and non-verbal messages that you communicate to your clients and prospects.  Here are a few elements of messaging:

Movies + Ministers + Meetings = ....Clients?

Submitted by Emily on Wed, 03/13/2013 - 9:53am

A Story for You....And a Lesson About Targeting Your Market

Last time we talked about the value of learning as much as you can about your ideal clients.  You build the relationship and learn as much as you possibly can.  Then, you use that knowledge to further strengthen the relationship with your clients by staying in touch, making them feel appreciated, and finding unique ways to solve their problems.

Knowledge is Power....Right?

Submitted by Emily on Mon, 03/04/2013 - 9:04am

Knowledge is Power.  We've heard it a thousand times.  I don't know about you, but I've always thought about 'knowledge' in terms of product knowledge or industry expertise.  Maybe even knowledge about business practices and effective techniques.  Today I'm going to challenge  you to think a little differently about knowledge and the power it can bring your business.

The Best Possible Clients Ever

Submitted by Emily on Tue, 02/19/2013 - 9:50am

We all know it's important to market our businesses.  But, marketing to the WRONG PEOPLE is an exercise in futility.  You waste time, money and you become discouraged.  Not good.

So, before you even start thinking about a marketing campaign, you need to identify who really are the best clients for your business. 

STOP RIGHT THERE!!!

If you're thinking "Everybody is a good client for me," you're dead wrong.  Stop fooling yourself!  There are absolutely people who are NOT good clients for you. 

Do You Have the Secret?

Submitted by Emily on Mon, 01/21/2013 - 3:17pm

Secret, huh?  Yes, today's message is going to be all about secrets and how they compel your clients and prospects to respond to your marketing.

One of the most powerful copywriting techniques in the "Secrets of..." technique.  It involves promising to divulge "insider information" about an industry and tantalizes a prospect to read more to learn the "secrets" for themselves.

Secrets are powerful!  We all want to be "in the know", and offering this kind of information is a great way to boost readership of a sales letter, page on your website or free report.

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