We all know it's important to market our businesses. But, marketing to the WRONG PEOPLE is an exercise in futility. You waste time, money and you become discouraged. Not good.
So, before you even start thinking about a marketing campaign, you need to identify who really are the best clients for your business.
STOP RIGHT THERE!!!
If you're thinking "Everybody is a good client for me," you're dead wrong. Stop fooling yourself! There are absolutely people who are NOT good clients for you.